How magazines (the original social media) squandered their position and (almost) screwed the pooch with regard to the web.

For what seems like centuries the magazine has been the state of the art in social media. The magazine has, more than any other medium, been a crucial element in the building of communities of specific interest. Whether that interest is wine, motorcycles, baseball, or marijuana, you can bet there was a magazine using the […]

A magazine tries to get a handle on its carbon footprint as bigger fish wait patiently to be fried.

Even though selling ink on paper as a business has a host of problems that don’t involve slowly killing Mother Earth there is a common perception (among printheads and publisher types) that by going green, getting carbon neutral, cleaning up production and distribution, life could go on and business could return to normal. Without a […]